Community
Health Choice

Amidst exponential growth, expanded service offerings, and a highly competitive landscape, Community Health Choice recognized the need for a refreshed brand to authentically represent its current and future state. Black Room’s creative charge was to facilitate a more vibrant portrayal of Community that captures its evolution, represents the communities they serve, helps reach new stakeholders, enhances market share, and amplifies the mission of improving health for underserved Texans.

Building on their legacy and mission, we revitalized the brand by leveraging Member feedback and embracing the symbolic power of the sun, which has been part of Community’s brand since its inception. This refresh places the sunburst center stage to serve as the visual and tonal anchor for a strategy that amplifies brand equity and fosters swift, impactful brand awareness. We also streamlined their color palette and implemented more strategic use of their brand colors. This isn’t an entirely new brand; it’s a renewed expression of the same Community, with the sun as their guiding light.